Why Was My Corporate Film a Failure?
Corporate Videos that are usually deemed failures fail for a combination of different factors. It’s these factors that contribute to their video’s poor performance and in turn, hinder ROI. Although there are many factors, we have broken them down to the five most common reasons why your last video didn’t meet yours or your organization’s marketing expectations.
Simply Too Boring
Many organizations the expectations that Corporate Films usually involve talking heads with occasional cut-away footage, usually lasting about 3-4minutes. If this was your last film, than there’s a good chance it failed miserably. Even if we have a dedicated interest in a topic, all we want to know is how will your product or service help fix my problems or achieve my goals.
There’s a reason why the most successful companies we work with are achieving great ROI. They not only put the consumer at the front of their films, but also are creative with their ideas. If your film is the ‘typical’ Corporate Film, then there’s a 100% chance it’s like every other companies out there, so what separates you from your competitors?
Poor Distribution Plan
There’s literally no point creating a wonderfully crafted film, only to have it hidden away on a company website that rarely anyone visits. Having a strong distribution plan will maximize your video’s engagement get the best results for your goals. The creative process should be impacted, depending on what platform you plan to distribute it onto i.e. social media edits.
Although many companies can now grasp an understanding of platforms, they don’t take the next step and work with a Content Specialist you can help identify industry trends through analytics and work out where the film is best suited. But also, what time the video should be posted and what the video should be titled for search purposes.
Too Small Budget
Like any service, good quality cost money. You don’t buy soggy bread, so why would you buy terrible film? There’s no way around it, Film Production companies are specialists in their field and they will spend countless hours crafting the perfect visuals and messages for your film. If you are looking for that ‘edge’ to stand out from the crowd and achieve results, then you will have to put in the yards to make it work. A film will reflect on a company for years to come. Especially in a time where image is so important, why would anyone invest so little in his or her company’s future?
Perplexing Messaging & No Call To Action
Keep it short and simple. The last thing you want is people dedicating time to watch your Corporate Video, only to leave without knowing what the film was even about. Set a strong target message and make it clear throughout your film. Your video is a sales marketing tool right? Make sure your last message isn’t about remembering whom we are, but have a strong call to action! Sign up for a free brochure? Purchase our new product. Even if you don’t get the initial sale, using people’s contact information for future marketing is a win in itself.
Poor Production Quality
At the end of the day, you might be doing everything right but you’ve put your trust and dedication in the hands of a production company that has let you down. Taking a look at a company’s website isn’t enough to determine if they are going to deliver for you. Ask about the types of equipment they have? Ask to see their Director roster? Have they got a quality control process in place to ensure your values and brand guidelines are upheld? The right producer will able to demonstrate all of those things and show you quality work from a superb list of clients. Having a large in-house team will ensure all of those things are met. They are permanent staff that are dedicated to building the relationship and will have one specific role within the company. Not a Director who also writes, Account Manages and Edits.
YCN Media is a production house based in Hanoi, Vietnam. We offer a multitude of services in live-action and animated video production, all aimed at making communication between you and your audience better and easier. With creativity at heart of everything we do, we promise to meet and exceed your expectations.