Animated TVCs: The Verdict?

Animated TVCs are like normal TVCs, but instead of actors, these TVCs use animated characters to send the usual messages in a commercial. Animated TVCs are geared towards children and their parents, so if one’s quality is high enough to create a positive impact on mass media, the sales of the products would skyrocket.

Animated commercials share some features:

•    Portrayed by colorful and exciting images of characters.
•    Funny sounds, creating a child-friendly environment. Often have catchy jingles so that children can sing along.
•    Products are often children products ala diapers, formula milk, etc.
•    Create the best media impact by interacting with children and affecting their parents.
•    Therefore, a well-made animated commercial will massively boost the sales of a company.

Though it’s a production for kids, basically an animated commercial still follows the usual process of making normal TV commercials:

•    Idealization and draft scripts
•    Convert the text-based script into a storyboard
•    Design the characters
•    Apply CGIs and special effects to bring the animated characters to life.
•    Record and voice the characters
•    Post-production and broadcast 

Work sample for graphic motion video clip

As we can see, in order to bring to the customer, the highest quality animation possible, with the best interaction, the production process must be at the utmost professional. Hence the need of finding a trustworthy animation producer.

For further information, please contact us - YCN MEDIA - the professional production house in Hanoi, Vietnam.